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Geoff Tan, Managing Director - Luxury and Custom publishing
In this day & age where disruptors rule and transformers lead the charge, SPH Magazines, the foremost magazines publisher in Singapore and South East Asia with more than 100 titles across regional markets, will share its transformational journey.
Find out how SPH Magazines ditched inventory-selling in favour of a solutions-based approach, adopted a start-up mentality and transformed itself into a leading trans-media magazine publisher of choice.
The ABCs of Effective Audience Engagement
Joseph Lee, Managing Director - New Media
As we transform our brands to exist in new platforms, we have successfully deployed content and developed wider newer audience sets. In this journey of new engagement, we will share how we view Audience, manage Brand and proliferate Content to create effective client solutions across different engagement opportunities.
Gain an overview of our successful digital strategies, and read about case studies that demonstrate the successful deployment of single production and multiple deployment.
Download our keynotes presented at FIPP Asia Pacific on 27-28 September 2016.
SPH Magazines is proud to be the presenting sponsor for FIPP Asia Pacific Conference where we share insights on our transformation journey.